For vegans there is a hard reality that must be addressed: It is likely more effective to promote and celebrate meat reduction instead of campaigning for full adoption of a vegan lifestyle. This blog looks at the plight of vegans, human behavior through theories of socio-psychology, and discusses an approach that will likely lead to people behaving more sustainably.
It is a fact that the communication branch has been involved in a big variety of unethical practices. Greenwashing exists because we in communications and our colleagues (mainly our colleagues of course J) made text and communication materials to let the green intentions of a company shine, by not including all the facts. Fortunately for the world we have NGO’s that did starting to check companies CSR efforts and intentions and CSR communication became more serious and based on facts and not only on intentions.