As awareness and concern about the current and future consequences of climate change increase, more efforts are being made to develop effective public communication campaigns on the issue (Rebich-Hespanha & Rice; 2016). If you are reading this blog, you are probably concerned about the future too and would like to make a difference by creating a campaign. I am happy to help you affect positive change - let me show you three important aspects to think about when setting up a campaign related to the energy transition!
Being a student is the most wonderful time of your life. You meet a lot of new people, have lots of fun at the campus and will undergo new experiences. However, you will find yourself in a harsh place to finance all those activities. Energy costs are one of the highest fixed costs for students. But the intense use of energy will have a bigger impact if we won’t be careful. Our world is rapidly changing, coral reefs are disappearing, lands covered by snow are becoming grass fields. The increasing energy consumption is one of the biggest reason for this disruptive shift.
According to Greenpeace, Coca Cola has been a top pollution brand over the last years and it’s consistently at the top three of polluters in regional and global categories. Because Coca Cola suffers big pressure from individuals and communities from all over the world rejecting single use plastic, Coca Cola started a global campaign in order to encourage people to recycle their plastic Coca Cola products, which was executed by Noise.