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‘’Don’t buy coca cola if you don’t help us recycle!’’ – A bold or a courage statement?

According to Greenpeace, Coca Cola has been a top pollution brand over the last years and it’s consistently at the top three of polluters in regional and global categories. Because Coca Cola suffers big pressure from individuals and communities from all over the world rejecting single use plastic, Coca Cola started a global campaign in order to encourage people to recycle their plastic Coca Cola products, which was executed by Noise.

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The biggest polluter asks YOU to recycle

A very daring campaign by Coca-Cola in 2019 indicates that they thought they have found the answer to battle plastic pollution. They challenged their customers to recycle with the unusual slogan: "Don’t buy Coca-Cola if you don’t help us recycle" The hypocrisy of that statement will be further explained in this blog.